Primary's New Album : Shininryu(New Humankind) 

Primary who is Korean musician releases an album 'New humankind'.  Nowadays, many musicians release their music sampler before releasing an official album. I used AR technology as an advertising tool which contains his album concept. Posters and stickers about his new album in the real world play a role as the album sampler. Artist's name, his signature box mask, and the album concept, and a modular typeface which I designed are essential part of this project.       



Album Design, Branding,

Type design, Advertising

School of Visual Arts

Instructor : Pedro Sanches, Leo Porto