In Defense of Food : Processed food exhibition
"American eat today is not real food, but imitation of food."
Michael Pollan who is American author says "Eat real food, which is unprocessed and doesn't come from factory". This work is an exhibition branding project about processed foods. I wanted that audience easily get Pollan's message. Therefore, I designed a typeface for this project.
Branding, Type design
School of Visual Arts
Instructor : Natasha Jen